Highly analytical and results orientated with the ability to demonstrate a good understand of pipeline management and metrics.
Great communication skills (in all forms) and strong convictions with the ability to inspire others and easily build relationships, both internally and externally with key stakeholders (partners, alliances, agencies).
Demonstrable ability to thrive in a fast-paced environment where you must manage multiple projects to meet deadlines.
A proven ability to think strategically, be highly organised and fast in execution.
Creative problem-solving skills and fundamental marketing knowledge with strong track record of driving successful ABM campaigns.
Experience bringing a wide range of marketing tools and processes to enterprise-level B2B marketing campaigns (beyond purely digital).
Extensive experience of Enterprise Marketing in a B2B tech environment.
Some experience of working with Public sector customers (large or local government accounts) is a plus.
Be responsible for the database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilisation of program.
Ability to analyse and interpret data based on KPIs to make day-to-day business decisions.
Metrics-driven, with a commitment to deliver against marketing KPI’s and sales pipeline targets.
Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, and digital marketing execution to ensure effectiveness execution.
Work extremely closely with the Enterprise sales team to develop account-focused playbooks including outbound prospecting and inbound lead follow up and nurture tactics.
Take ownership of personas, customer insights and journeys and define the value proposition and most effective key messages, channels as well as formats.
Define Enterprise Marketing strategy and execution plans, encompassing multiple ABM techniques and technologies.
Understand the buyers within enterprise accounts – pain points, demographics, and how they buy.
Be ready to roll-up your sleeves while at the same time having our long-term goals always top of mind. You’ll develop a deep understanding of the market and our partners by working in a highly data-driven way, owning your metrics and constantly measuring and optimising performance, to experiment with different channels and content formats (such as white papers, video, events etc.). In strong collaboration with the Enterprise Account Managers, your emphasis will be on pipeline generation and accelerating existing opportunities. The Enterprise Field Marketing Manager is essential to growing the pipeline of Veeam by leading the strategy and execution of impactful, highly targeted marketing activities that meet our ambitious growth objectives.